Promotion

I've been thinking about self promotion a lot. I used to promote myself a lot via twitter, and I am trying to move on to facebook and other mediums. I also know that I have to update the look of my blog and maybe get a website of my own. I am not sure that I want to let people view my instagram, since that's really a private glimpse into my life. Other than that, I'm not really sure how to get more views. Do I take out an ad on facebook? Do I join groups and hope that people will like my facebook page? I even considered entering a reader's digest contest, but that costed money. There has to be some way to get myself out there and build an audience for when I am finally able to release my novel.