Building an online presence

Recently I've been guilty of posting short blogs that end without any real conclusion, and I need to stop doing that. I need to treat my blog as if it is an extension of my writing. I've just been so busy working on the Fortune Teller's Gift lately. I've been focusing most of my energy on the book and not getting to know readers and that bothers me. I feel like I don't have the online presence that I want to. I feel almost like I don't know how to build an online presence, because I want to connect with readers and I'm mostly connecting with other writers. I know that most writers are also people who love to read, but I would love to connect with book bloggers or vloggers. I'm going to try reaching out to them myself, but I don't know how that's going to work. Honestly, I don't know much about marketing, other than it's a good idea to carry business cards. Marketing is something I plan to focus on in the coming months. Please let me know if there's anything that worked for you when building a presence.

What's in a name?

During the creation of The Fortune Teller's Gift I changed my main character's name about three times. While I had no trouble coming up with a first name for her, it was harder to come up with a last name. I thought about giving her the last name King. I thought the first name and last name went together well. Her first name is Mackenzie, but everyone in the novel (other than her father) just calls her Kenzie. I was editing the novel and decided to post about it in one of my writing groups, where someone informed me that there was someone who the same name, so I decided to change it. I googled most popular last names in Louisiana and came up with another last name that didn't really go with the first name, and then I just changed it again.